Category: St. Louis

How To Hack Google: The Wikipedia World Series Edition

Look up “St. Louis Cardinals” or :”Cardinals” on Google right now and this is what you’ll see:

Wikipedia hack on Google

The description of the “gay butt sex”* Cardinals is an indirect hack of Google display space, made possible by reliance on Wikipedia. Change the Wikipedia entry and you can change the way something is perceived on Google and other sites piping in Wikipedia info.

The vandalized Wikipedia entry is back to “professional baseball team” now but the Google box on the Cardinals, playing the Boston Red Sox in Game 5 of the World Series tonight, has yet to catch/cache up.

* Yes, it is pathetic that this is still used as an insult.

Updated: The vandalized version was still showing on Google 90 minutes after this posted. Now it’s missing — literally. The box on the right has been removed, leaving this view at 6 pm CDT:


For comparison, here’s the Red Sox search result:


10/30/13 Update: Google told Gary Price at Search Engine Land that the problem in the Google Knowledge Graph box was “a technical issue on our end that let outdated information through.” Price is intrigued by how Google’s crawler managed to catch the vandalized Wikipedia entry, which was up only briefly. I’m  still interested in why it was wrong for hours on Google and why it had to go the band aid route by removing the box temporarily. 

Utterly Surreal … And Equally Lucky

I’m sitting in The Daniele hotel five blocks from our home in University City, Mo., watching Brian Williams report — briefly — on the reasons for the impromptu hotel stay: our power has been out since a massive storm front swept through Wednesday evening. We’re far from alone. Nearly 300,000 households in the metro area are sans power — some, like us, for nearly a week, others since last Friday’s encore storm. We finally gave up on most of the contents of the packed refrigerator/freezer in the kitchen and the large upright freezer in the garage. We can replace a lot of it with a few shopping trips but a large chunk of the spoiled food was squirreled away as I cooked over a period of months; some was from friends. (Then there was the stash of Frango mints … ] And yet, we are among the luckiest of the power-less. We were able to check into an affordable hotel with air conditioning (except for one very nasty night), online access, and wonder of wonders, OLN on cable so we didn’t miss the climax of the Tour de France. The hotel cut back considerably on service, closing the restaurant, not cleaning the rooms for several days, but still a plus, especially when considering how far some neighbors had to travel for a room or how some couldn’t get at all one during the worst of it. Ad, as my brother Edward points out, it’s not like it’s unusual for me to spend a week in a hotel. Our closest grocery stores are open; ditto for Companion Bakehouse, Northwest Coffee, various Starbucks and most of our usual haunts, allowing us a semblance of normalcy and some simple pleasures. We’ve been able to fill our gas tanks. We haven’t had to scramble for water or food. We don’t have pets or children to worry about. (We’ve been through a sweltering power outage with small kids and have nothing but empathy for anyone in that situation.) Our house survived; our cars are intact. (I heard about someone today whose family had four cars totalled in the storm.) The health crises we dealt with earlier this summer are past, leaving us well into recovery mode. And, for anyone who’s ever had to deal with a fridge gone bad, someone else did the emptying and cleanup, for which I am truly thankful.

As all of this plays out, we’re getting reports from our close friends on a kibbutz near Haifa, where my mother and niece spent time in the peaceful days of early summer … more reminders of how precious life is and how good we have it. Today’s message was welcome news — and more surreal than anything we’ve experienced here: a new baby is in the family, born underground in Nahariya.

Bittersweet Moment As The St. Louis Post-Dispatch Changes Hands

Today, the paper synonymous with Pulitzer for more than 100 years became part of Lee Enterprises  Nearly half a lifetime ago, I commenced from Washington University into a reporting gig at the St. Louis Post-Dispatch. They were open from the start; odds were, I wasn’t going to be able to convert the job into a permanent post. It was a different atmosphere then, with an emphasis on significant experience at smaller papers and a move to the PD as a step up.  The bulk of my professional experience was from a mix of internships and fill-in jobs at the major metro Atlanta Journal. Worse, in some eyes,  when I returned for a degree I steered away from the world-class j school  at Mizzou.   On the other hand, I had enough experience to avoid being paid at the lowest scale.

I didn’t change the right minds about staying on full time. But from June 1984 on, the P-D has been an integral part of my life. I met my partner Ed Kohn  in the newsroom, first learning from him about using open records and asking tough questions; others became valued friends and mentors. Some of the best advice I ever got was from the late Jim Millstone,  who told me in slightly different words to have a life outside the newsroom.  There was the joy of learning St. Louis City Hall from Greg Freeman, who turned out to be a great columnist and left us far too soon, and other aspects of reporting and editing  from so many other top-notch professionals.  Gossip columnist Jerry Berger shared tips, contacts and Yiddush long after I left.  The paper stood by me  when I came close to being called as a witness in a court hearing about a candidate’s lack of residency, a story I broke, and, after my gig was over, when I was sued along with the P-D by someone upset over my parting series about an urban not-for-profit spending most of its money on administrative services. (The suit , a nuisance filing, was dropped.)

A favorite pre-cell-phone moment: covering the 1984 VP Fair fireworks by the amazing Grucci family and checking before I went out on the explosive-laden barge for a place to file from if there was an accident — until I realized if there was a problem I wouldn’t be the one filing.

Later, the Post-Dispatch and parent company Pulitzer became my part of my beat as a media writer — first,  for the St. Louis Journalism Review, and then for Editor & Publisher, the New York Times and many other publications; moving from someone who had been paralyzed by chance meetings with Joseph Pulitzer Jr. on the stairs  to someone who interviewed him. I covered Pulitzer going public;  the death by a thousand cuts of the rival Globe-Democrat; the rise and flameout of the St. Louis Sun; the arrival — and departure — of editors;  Joseph Pulitzer’s will; the awarding of a Pulitzer Prize to freelance photographer Ron Olshwanger — and then broke the still-repeated story that a photo editor  had erased images, including Diet Coke cans, from the photo of the moment that ran in the paper the next day. (For some time, the Diet Coke cans showed up as screensavers in the photo department.)

People were never quite sure how much Ed and I talked about work in progress; he kept newsroom confidences much tighter than many of his colleagues. Occasionally, I astonished him by breaking news about the paper; those were good days.  But as he became more involved in the way the paper was run, it became harder for me to write about the newsroom. Eventually, I moved away from covering the corporate side, too.  It felt incredibly strange to be at Media Week last December and not be chasing the sale story.

Now, the paper’s role in my life is that of news source, dinner conversation/dinner delayer, indirect financial support. I don’t know everyone any more, can’t put a face with every byline.  My own byline appeared last year from a conference.  I’m critical of it, probably hypercritical because I see so much potential; I also can be hyperforgiving.

The Post-Dispatch and Pulitzer Publishing were tremendous supporters of SPJ for a very long time. (My guess is that Lee would be 100 percent behind reviving the St. Louis chapter.) In 2000, publisher Terry Egger arranged for the loan of  then-new conference facilities for a
regional conference still appropriately titled "Change Happens." The anniversary of the first Joseph Pulitzer’s
birthday coincidentally fell at the same time in early April; we celebrated with a sheet
cake bearing the likeness from the masthead and, I think, some words
from the platform. It was a reminder that the ideals — not always the
reality, but the ideals — mattered beyond the Post-Dispatch.

As the Post-Dispatch and the other Pulitzer newspapers become part of Lee Enterprises, we should all remember that those ideals matter far beyond the name Pulitzer. 

Coda: I thought it was a good sign when I realized that Lee’s vice president of news is the same David Stoeffler I got to know in the early ’90s when he was was at the Wisconsin  State Journal.  Today’s announcements included David’s appointment as editor and publisher of the second-largest paper in the Lee chain, the Arizona Daily Star. He will continue as news vp.  I was intrigued to find some of his views about Lee’s news initiatives online, along with a chain-wide professional development site. Take a look.

Technical difficulties

The not-so-perfect end to a crazy week: our cable modem service is out, something to do with an unhappy RF signal not being able to make a commitment. I’m actually on 45.2 kbps dial-up right now. Charter Communications is going to see if someone can drop by tomorrow — Saturday — sometime during the day. No guarantees since my psychic powers didn’t kick in, warning to me to make an appointment in advance because my service was going out. But they did promise to call my cell phone with a warning, allowing me to wander a short distance from home.

On the bright side, the Clayton Farmer’s Market opens in the morning down the street from two hotspots (Starbucks, Krispy Kreme) and around the corner from "my" usual hotspot  (Northwest Coffee), in case  I have to mix business with pure pleasure.